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LESSON PLANNING PROGRAMME

Department	Faculty	Subject	Semester	Topic Type	Paper Type	Unit	Topic Desc	Sub Topic	Class
BBA	Sankar Saha	BBA (MAJOR)	1	Theory	Major-1	Unit I	Theoretical Concept and Evolution of Management Concepts	a. Concept of Management: Need for Study, Managerial Functions. b. Evolution of the Management Thought, Classical Approach – Taylor, Fayol, Neo-Classical and Human Relations Approaches, Behavioural Ap	8
BBA	Sankar Saha	BBA (MAJOR)	1	Theory	Major-1	Unit I	Planning	Determination of nature of work of a manager; universality of the Principles of planning, planning; Overview of Planning: Types of Plans & The planning process; Decision making: Process, Types and Tec	8
BBA	Sankar Saha	BBA (MINOR 1)	1	Theory	Select	Unit I	Theoretical Framework:	Introduction to Financial Accounting- Accounting as an Information System - its Importance, Scope and Limitations; Users of Accounting Information; Basic concepts and conventions: entity, money measur	8
BBA	Sankar Saha	BBA (MINOR 1)	1	Theory	Select	Unit I	Introduction to Financial Accounting- Accounting as an Information System - its Importance, Scope and Limitations; Users of Accounting Information; Basic concepts and conventions: entity, money measurement, going concern, cost realization, accruals, periodicity, consistency, prudence (conservatism), materiality and full disclosures	Introduction to International Financial Reporting Standards (IFRS). Understanding Accounting Standards issued by the ICAI related to Disclosure of Accounting Policies, Depreciation Accounting, and Rev	8
BBA	Sankar Saha	BBA (MINOR 1)	1	Theory	Select	Unit I	Financial Statement Analysis	Financial Statement Analysis	8
BBA	Sankar Saha	BBA (MINOR 1)	1	Theory	Select	Unit I	Financial Statement Analysis	from the perspective of different Stakeholders like Investors, Lenders, and Short-term Creditors; Profitability Ratios, Solvency Ratios, Liquidity Ratios, and Turnover Ratios; Limitations of Ratio Ana	8
BBA	Sankar Saha	BBA (MAJOR)	2	Theory	Major -2	Unit I	Organizational Behaviour	Importance of Organizational Behaviour. Perception and Attribution: Concept, Nature, Process,	4
BBA	Sankar Saha	BBA (MAJOR)	2	Theory	Major -2	Unit I	Fundamentals of Organizational Behaviour	Personality: Personality-concept, determinant, theory of personality(trait, id, ego, super ego) Attitude : concept .importance, ow can attitude form.	12
BBA	Sankar Saha	BBA (MAJOR)	2	Theory	Major -2	Unit 3	Group Dynamics	Groups and Teams: Definition, Difference between Groups and teams; Stages of Group Development, Group Cohesiveness, Types of teams. Analysis of Interpersonal Relationship: Transactional Analysis.	12
BBA	Sankar Saha	BBA (MAJOR)	2	Theory	Major -2	Unit 5	Learning Theories	Learning, concept, importance of learning, Theories of Learning (behavioural .cognitive, social)	10
BBA	Sankar Saha	BBA (MAJOR)	2	Theory	Major -2	Unit I	unit,1,3,5	revision of all unit	8
BBA	Sankar Saha	BBA (MINOR 1)	2	Theory	Minor-2	Unit I	Entrepreneurial Management	The evolution of the concept of entrepreneurship, John Kao’s Model on Entrepreneurship, Idea Generation, Identifying opportunities and Evaluation; Building the Team /Leadership; Strategic planning for	4
BBA	Sankar Saha	BBA (MINOR 1)	2	Theory	Minor-2	Unit I	Entrepreneurial Management	Forms of ownership – Sole proprietorship; partnership; limited liability partnership and corporation form of ownership; advantages/disadvantages,	4
BBA	Sankar Saha	BBA (MINOR 1)	2	Theory	Minor-2	Unit I	Entrepreneurial Management	Franchising; advantages/disadvantages of franchising; types of franchise arrangements; franchise contracts;	4
BBA	Sankar Saha	BBA (MINOR 1)	2	Theory	Minor-2	Unit I	Entrepreneurial Management	franchise evaluation checklist, Financing entrepreneurial ventures; Managing growth; Valuation of a new company	4
BBA	Sankar Saha	BBA (MINOR 1)	2	Theory	Minor-2	Unit I	Entrepreneurial Management	Harvesting and Exit Strategies; Corporate Entrepreneurship	4
BBA	Subhendu Chakraborty	BBA (MINOR 1)	2	Theory	Minor-2	Unit I	Entrepreneurial Management	The evolution of the concept of entrepreneurship, John Kao’s Model on Entrepreneurship, Idea Generation, Identifying opportunities and Evaluation; Building the Team /Leadership; Strategic planning fo	8
BBA	Subhendu Chakraborty	BBA (MINOR 1)	2	Theory	Minor-2	Unit I	Entrepreneurial Management	The evolution of the concept of entrepreneurship, John Kao’s Model on Entrepreneurship, Idea Generation, Identifying opportunities and Evaluation; Building the Team /Leadership; Strategic planning fo	7
BBA	Subhendu Chakraborty	BBA (MINOR 1)	2	Theory	Minor-2	Unit 2	Entrepreneurship, Creativity And Innovationnt	Stimulating Creativity; Organisational actions that enhance/hinder creativity, Managerial responsibilities, Creative Teams; Sources of Innovation in Business; Managing Organizations for Innovation an	8
BBA	Subhendu Chakraborty	BBA (MINOR 1)	2	Theory	Minor-2	Unit 2	Entrepreneurship, Creativity And Innovationnt	Stimulating Creativity; Organisational actions that enhance/hinder creativity, Managerial responsibilities, Creative Teams; Sources of Innovation in Business; Managing Organizations for Innovation an	8
BBA	Subhendu Chakraborty	BBA (MINOR 1)	2	Theory	Minor-2	Unit 3	: Social Entrepreneurship	Introduction to Social Entrepreneurship; Characteristics and Role of Social Entrepreneurs; Innovation and Entrepreneurship in a Social Context; Start-Up and Early Stage Venture Issues in creating and	15
BBA	Subhendu Chakraborty	BBA (MINOR 1)	2	Theory	Minor-2	Unit 4	Family Business And Entrepreneurship	The Entrepreneur; Role and personality; Family Business: Concept, structure and kinds of family firms ; Culture and evolution of family firm; Managing Business, family and shareholder relationships ;	15
BBA	Subhendu Chakraborty	BBA (MINOR 1)	2	Theory	Minor-2	Unit 5	Financing The Entrepreneurial Business	Arrangement of funds; Traditional sources of financing, Loan syndication, Consortium finance, role played by commercial banks, appraisal of loan applications by financial institutions, Venture capita	10
BBA	Subhendu Chakraborty	BBA (MINOR 1)	2	Theory	Minor-2	Unit 6	: Preparation of project plan and start-up	Writing a business plan/project proposal; Designing business process; preparation of business report, Mobilizing resources for start-ups ; Basic Start-up problems, Sources of Finance, Basic concepts	10
BBA	Sankar Saha	BBA (MAJOR)	3	Theory	Major-4	Unit I	introduction	Introduction: Nature, Scope and Importance of Marketing, Evolution of Marketing; Core marketing concepts; Company orientation - Production concept, Product concept, Selling concept, Marketing concept,	8
BBA	Sankar Saha	BBA (MAJOR)	3	Theory	Major-4	Unit I	introduction	Marketing Environment: Demographic, economic, political, legal, socio cultural, technological environment (Indian context); Portfolio approach – Boston, Consultative Group (BCG) matrix	7
BBA	Sankar Saha	BBA (MAJOR)	3	Theory	Major-4	Unit 3	introduction	Product & Pricing Decisions: Concept of Product Life Cycle (PLC), PLC marketing strategies, Product Classification, Product Line Decision, Product Mix Decision, Branding Decisions, Packaging & Labelli	7
BBA	Sankar Saha	BBA (MAJOR)	3	Theory	Major-4	Unit 3	unit 3	Pricing Decisions: Determinants of Price, Pricing Methods (Non-mathematical treatment), Adapting Price (Geographical Pricing, Promotional Pricing and Differential Pricing).	8
BBA	Sankar Saha	BBA (MDC)	3	Theory	MDC-2	Unit I	business ethics	Business ethics: Meaning of ethics, why ethical problems occur in business	2
BBA	Sankar Saha	BBA (MDC)	3	Theory	MDC-2	Unit I	business ethics	principle of busines ethices	1
BBA	Sankar Saha	BBA (MDC)	3	Theory	MDC-2	Unit I	business ethics	Utilitarianism: weighing social cost and benefits, Rights and duties, Justice and fairness, ethics of care, Integrating utility, rights, justice and caring, An alternative to moral principles: virtue	3
BBA	Sankar Saha	BBA (MDC)	3	Theory	MDC-2	Unit I	business ethics	Worker’s and employee’s rights and responsibilities, Profit maximization vs. social responsibility.	2
BBA	Sankar Saha	BBA (MINOR 2)	3	Theory	Minor-3	Unit 5	CORPORATE LAWS	Administration of Company Law [including National Company Law Tribunal (NCLT), National Company Law Appellate Tribunal (NCLAT), Special Courts]; Characteristics of a company;	8
BBA	Sankar Saha	BBA (MINOR 2)	3	Theory	Minor-3	Unit 5	CORPORATE LAWS	lifting of corporate veil; types of companies including one-person company, small company, and dormant company; association not for profit; illegal association; formation of company, on-line filing of	4
BBA	Sankar Saha	BBA (MINOR 2)	3	Theory	Minor-3	Unit 6	documents	Memorandum of association, Articles of association, Doctrine of constructive notice and indoor management, prospector-shelf and red herring prospectus	4
BBA	Sankar Saha	BBA (MINOR 2)	3	Theory	Minor-3	Unit 6	documents	Memorandum of association, Articles of association, Doctrine of constructive notice and indoor management, prospector-shelf and red herring prospectus	8
BBA	Sankar Saha	BBA (MINOR 2)	3	Theory	Minor-3	Unit 6	documents	regarding buyback; issue of bonus shares.	3
BBA	Sankar Saha	BBA (MINOR 2)	3	Theory	Minor-3	Unit 6	management	Classification of directors, women directors, independent director, small shareholder’s director; disqualifications, director identity number (DIN); appointment; Legal positions, powers and duties; re	9
BBA	Sankar Saha	CC-BBAH	4	Theory	Core-10	Unit I	REVISION 1,2,3	revision of all unit	0
BBA	Sankar Saha	CC-BBAH	4	Theory	Core-10	Unit 2	Long -term investment decisions	Capital Budgeting - Principles and Techniques; Nature and meaning of capital budgeting; Estimation of relevant cash flows and terminal value; Evaluation techniques - Accounting Rate of Return, Net Pre	16
BBA	Sankar Saha	CC-BBAH	4	Theory	Core-10	Unit 3	Capital Structures	Approaches to Capital Structure Theories - Net Income approach, Net Operating Income approach, Modigliani-Miller (MM) approach, Traditional approach, Capital Structure and Financial Distress, Trade-Of	14
BBA	Sankar Saha	CC-BBAH	4	Theory	Core-10	Unit 4	Working Capital Management	Management of Cash - Preparation of Cash Budgets (Receipts and Payment Method only); Cash management technique, Receivables Management – Objectives; Credit Policy, Cash Discount, Debtors	8
BBA	Sankar Saha	CC-BBAH	4	Theory	Core-10	Unit 4	Working Capital Management	Outstanding and Ageing Analysis; Costs - Collection Cost, Capital Cost, Default Cost, Delinquency Cost, Inventory Management (Very Briefly) - ABC Analysis; Minimum	10
BBA	Sankar Saha	CC-BBAH	4	Theory	Core-10	Unit I	Nature of Financial Management	Finance and related disciplines; Scope of Financial Management; Profit Maximization, Wealth Maximization - Traditional and Modern Approach; Functions of finance – Finance Decision, Investment Decision	4
BBA	Akash Saha	CC-BBAH	4	Theory	Core-8	Unit I	: Nature and Scope of Marketing Research –	– Role of Marketing Research in decision making. Applications of Marketing Research –	6
BBA	Akash Saha	CC-BBAH	4	Theory	Core-8	Unit I	: Nature and Scope of Marketing Research –	– Role of Marketing Research in decision making. Applications of Marketing Research –	10
BBA	Akash Saha	CC-BBAH	4	Theory	Core-8	Unit 2	Research Design:	: Exploratory, Descriptive, Causal. Secondary Data Research:	10
BBA	Akash Saha	CC-BBAH	4	Theory	Core-8	Unit I	Primary Data Collection:	Survey Vs. Observations. Comparison of selfadministered, telephone, mail, emails techniques. Qualitative Research Tools: Depth Interviews focus groups and projective techniques; Measurement & Scaling	10
BBA	Akash Saha	CC-BBAH	4	Theory	Core-8	Unit 3	Primary Data Collection:	Primary scales of Measurement-Nominal, Ordinal, Interval & Ratio. Scaling techniquespaired comparison, rank order, constant sum, semantic differential, itemized ratings,	10
BBA	Akash Saha	CC-BBAH	4	Theory	Core-8	Unit 4	: Sampling:	: Sampling techniques, determination of sample size; Data Analysis:	12
BBA	Akash Saha	CC-BBAH	4	Theory	Core-8	Unit 4	: Sampling:	:Z test (mean, diff. of mean, diff. of proportion) t test (mean), paired t test, Chi square test, Introduction to theoretical concept of ANOVA, Factor Analysis and Discriminant	15
BBA	Akash Saha	CC-BBAH	4	Theory	Core-8	Unit 2	: Research Design:	Advantages & Disadvantages of Secondary Data, Criteria for evaluating secondary sources, secondary sources of data in Indian Context, Syndicated Research (in India)	10
BBA	Subhendu Chakraborty	GE-BBA	4	Theory	GE 4	Unit I	Income tax concepts:	Previous Year, Assessment Year, Person, Assessee, Income (including agricultural income), Residential Status and their incidence of tax, Gross Total Income, Total Income; Income which do not form part	0
BBA	Subhendu Chakraborty	GE-BBA	4	Theory	GE 4	Unit 2	Computation of Income under the head Salary	Computation of Income under the head Salary	0
BBA	Subhendu Chakraborty	GE-BBA	4	Theory	GE 4	Unit 3	Computation of Income	House Property and Profits and gains from Business or Profession. Computation of Income under the Head: Capital gains and Income from other sources. Unit IV Clubbing of Income, Set-off and carry-forwa	0
BBA	Subhendu Chakraborty	GE-BBA	4	Theory	GE 4	Unit 4	Unit IV Clubbing of Income, Set-off and carry-forward of losses , Deductions from gross total income as applicable to an individual and Business Units; Computation of total income and tax liability of an individual and Business Units, Procedure for assessment: E-filing of return, Introduction to the concept of Goods and Services Tax (GST) and Direct Tax	Unit IV Clubbing of Income, Set-off and carry-forward of losses , Deductions from gross total income as applicable to an individual and Business Units; Computation of total income and tax liability of	0
BBA	Sankar Saha	CC-BBAH	5	Theory	Core-11	Unit I	linear programming	graphical,simplex	8
BBA	Sankar Saha	CC-BBAH	5	Theory	Core-11	Unit I	linear programming	duality,goal pramming	5
BBA	Sankar Saha	CC-BBAH	5	Theory	Core-11	Unit 3	network analysis	cpm,pert	5
BBA	Sankar Saha	CC-BBAH	5	Theory	Core-11	Unit 3	decesion theory	emv,pay off	8
BBA	Sankar Saha	CC-BBAH	5	Theory	Core-11	Unit 4	markav chain	game theory	8
BBA	Subhendu Chakraborty	CC-BBAH	6	Theory	Core-13	Unit 4	Strategic Framework: Strategic analysis & choice	Strategic gap analyses, portfolio analyses – BCG, GE, product market evolution matrix, experience curve, directional policy matrix, life cycle portfolio matrix, grand strategy selection matrix; Behavi	16
BBA	Subhendu Chakraborty	CC-BBAH	6	Theory	Core-13	Unit 3	Formulation of competitive strategies:	: Michael E. Porter’s generic competitive strategies, implementing competitive strategies- offensive & defensive moves. Formulating Corporate Strategies: Introduction to strategies of growth, stabili	8
BBA	Subhendu Chakraborty	CC-BBAH	6	Theory	Core-13	Unit 3	Formulation of competitive strategies:	: Michael E. Porter’s generic competitive strategies, implementing competitive strategies- offensive & defensive moves. Formulating Corporate Strategies: Introduction to strategies of growth, stabili	10
BBA	Subhendu Chakraborty	CC-BBAH	6	Theory	Core-13	Unit 4	Strategic Framework: Strategic analysis & choice	Strategic gap analyses, portfolio analyses – BCG, GE, product market evolution matrix, experience curve, directional policy matrix, life cycle portfolio matrix, grand strategy selection matrix; Behavi	6
BBA	Subhendu Chakraborty	CC-BBAH	6	Theory	Core-13	Unit 2	Environmental Analysis & Diagnosis	Analysis of company’s external environment Environmental impact on organisations policy and strategy, organisations dependence on the environment, analysis of remote environment, analysis of specific	8
BBA	Subhendu Chakraborty	CC-BBAH	6	Theory	Core-13	Unit 2	Environmental Analysis & Diagnosis	Analysis of company’s external environment Environmental impact on organisations policy and strategy, organisations dependence on the environment, analysis of remote environment, analysis of specific	8
BBA	Subhendu Chakraborty	CC-BBAH	6	Theory	Core-13	Unit I	Nature & importance of business policy & strategy	Introduction to the strategic management process and related concepts; Characteristics of corporate, business & functional level strategic management decisions. Company’s vision and mission: need for	8
BBA	Subhendu Chakraborty	CC-BBAH	6	Theory	Core-13	Unit I	Nature & importance of business policy & strategy	Introduction to the strategic management process and related concepts; Characteristics of corporate, business & functional level strategic management decisions. Company’s vision and mission: need for	8
BBA	Sankar Saha	CC-BBAH	6	Theory	Core-14	Unit I	Structure of Indian Financial System	An overview of the Indian financial system, financial sector reforms: context, need and objectives; major reforms in the last decade; competition; deregulation; capital requirements; issues in financi	4
BBA	Sankar Saha	CC-BBAH	6	Theory	Core-14	Unit I	Structure of Indian Financial System	Management of Cash - Preparation of Cash Budgets (Receipts and Payment Method only); Cash management technique, Receivables Management – Objectives; Credit Policy, Cash Discount, Debtors	8
BBA	Sankar Saha	CC-BBAH	6	Theory	Core-14	Unit 2	Introduction to Financial Markets in India	Role and Importance of Financial Markets, Financial Markets: Money Market; Capital Market; Factors affecting Financial Markets, Linkages Between Economy and Financial Markets, Integration of Indian Fi	14
BBA	Sankar Saha	CC-BBAH	6	Theory	Core-14	Unit 4	Money Markets & Debt Markets in India	Money Market: Meaning, role and participants in money markets, Segments of money markets, Call Money Markets, Repos and reverse Repo concepts, Treasury Bill Markets, Market for Commercial Paper, Comme	10
BBA	Sankar Saha	CC-BBAH	6	Theory	Core-14	Unit 4	Money Markets & Debt Markets in India	Secondary market for government/debt securities, Over subscription and devolvement of Government Securities, Government securities issued by State Governments, Municipal Bonds, Corporate Bonds vs. Gov	10
BBA	Akash Saha	CC-BBAH	6	Select	Core-14	Unit I	Introduction to Indian financial system	Indian financial markets	5
BBA	Sankar Saha	CC-BBAH	6	Theory	DSE3	Unit I	Advertising need & importance	Definition & growth of modern advertising, advertising & the marketing mix, types & classification of advertisement, advertising spiral; Social & economic aspects of advertising;	2
BBA	Sankar Saha	CC-BBAH	6	Theory	DSE3	Unit I	Advertising need & importance	Marketing communication models: AIDA, hierarchy of effect, innovation adoption model, action first model, quick decision model; Planning	6
BBA	Sankar Saha	CC-BBAH	6	Theory	DSE3	Unit 3	Media planning & scheduling	Introduction to broadcast & non -broadcast media; Budgeting decision rule: percentage of sales method, objective to task method,	8
BBA	Sankar Saha	CC-BBAH	6	Theory	DSE3	Unit 3	Media planning & scheduling	competitive parity, & all you can afford; Key factors influencing media planning; Media decisions: media class, media vehicle & media option; Scheduling: flighting, pulsing	6
BBA	Sankar Saha	CC-BBAH	6	Theory	DSE3	Unit 4	Management of sales promotion	Importance & need for sales promotion, planning for consumer schemes & contests, different types of consumer schemes.	8
BBA	Akash Saha	CC-BBAH	6	Theory	DSE3	Unit 2	How advertising works:	Exposure, salience, familiarity, low involvement, central route & peripheral route & cognitive learning; Positioning strategies ; Associating feelings with a brand; Developing brand personality ; Crea	15
BBA	Akash Saha	CC-BBAH	6	Theory	DSE4	Unit I	Introduction to Business analysis and valuation		10